Alfredo Tan

The Innovation Officer



Alfredo Tan

Building A Culture Of Innovation

Chief Digital & Innovation Officer, WestJet Airlines

Industry Professor, McMaster University

“To overcome internal resistance within your organization you'll need to take bold moves and accept failure as part of the process,” says Alfredo C. Tan. As the first Chief Digital & Innovation Officer for WestJet Airlines, it’s what Alfredo’s all about. A founding team member of Facebook Canada, Alfredo brings extensive experience in innovation and digital transformation to his exciting, accessible talks. How can your company embrace change? How can you stay ahead of the game? Alfredo shares how to transform your organization by focusing on the things that really matter. 

Alfredo C. Tan is the first Chief Digital & Innovation Officer for WestJet Airlines. He is a former Facebook and Instagram Executive in Canada, where he was a founding team member and helped build the brand globally. His 20-year career has been focused on technology, digital media, enterprise marketing, and strategy. Prior to his tenure with Facebook and Instagram, Alfredo held leadership roles at Yahoo!, Sympatico MSN, and Bell Nexxia. 

Alfredo is also an Industry Professor in the Strategic Management Area of the DeGroote School of Business at McMaster University. He has been featured in ForbesMarketing Magazine, the Globe and Mail, and many other publications. He currently sits on the board of directors of the West Neighbourhood House, the Advisory Board at the University of Waterloo, the Advisory Board on Innovation at McMaster University and on the Leadership Council at the Institute for Theoretical Physics. He is the winner of the Desmond Parker Young Alumni Award, the Arbor Award from the University of Toronto, and has been inducted into the prestigious McMaster University Alumni Gallery. 


From the Interns to the CEO: Building a Cohesive Culture of Innovation

At WestJet Airlines, Alfredo C. Tan is responsible for building a culture of innovation—and, while he’s at it, transforming the customer experience across all digital channels and touch points. How does he tackle this massive responsibility? And what can you learn from his successes (and his failures)?

In this talk, Alfredo reveals the values your company needs to embody if it wants to truly embrace the future and stay ahead of change. He shares forward-thinking examples and methods you can start implementing right away. And he makes even the most high-tech concepts accessible for any audience. Focus on impact, says Alfredo—don’t get stuck doing business the way it was done 30 or 40 years ago. It’s time for your entire organization to champion innovation and welcome a new level of success.

Contact us to learn how Alfredo tan can craft a topic for your audience.

Take bold moves and accept failure as part of the process.
— Alfredo Tan