Alfredo Tan

Alfredo Tan







+ Virtual Keynote Speaker

A 30, 45, or 60 minute live keynote presentation delivered via zoom. 

+ In-person Keynote Speaker

A 30, 45, or 60 minute live keynote presentation delivered in person.

+ Hybrid Keynote Speaker

A 30, 45, or 60 minute live keynote presentation delivered in-person and livestreamed to virtual audiences. 


From the Interns to the CEO: Building a Cohesive Culture of Innovation

Alfredo C. Tan has spent his entire career teaching organizations how to build a culture of innovation—and, while he’s at it, transforming the customer experience across all digital channels and touch points. How does he tackle this massive responsibility? And what can you learn from his successes (and his failures)?

In this talk, Alfredo reveals the values your company needs to embody if it wants to truly embrace the future and stay ahead of change. He shares forward-thinking examples and methods you can start implementing right away. And he makes even the most high-tech concepts accessible for any audience. Focus on impact, says Alfredo—don’t get stuck doing business the way it was done 30 or 40 years ago. It’s time for your entire organization to champion innovation and welcome a new level of success.


“To overcome internal resistance within your organization you'll need to take bold moves and accept failure as part of the process,” says Alfredo C. Tan. As the SVP of Strategy, Data and Partnerships at Rogers Sports and Media, it’s what Alfredo’s all about. The former Chief Innovation Officer at WestJet Airlines and a founding team member of Facebook Canada, Alfredo brings extensive experience in innovation and digital transformation to his exciting, accessible talks. How can your company embrace change? How can you stay ahead of the game? Alfredo shares how to transform your organization by focusing on the things that really matter.

Over the past two decades, Alfredo has led companies through changing digital landscapes, evolving consumer expectations and behaviours. Most recently he was the Chief Marketing Officer and the first Chief Digital & Innovation Officer at WestJet Airlines. He led the teams responsible for all guest-facing digital experiences, technology, marketing, product management, data & research to transform the guest experience and deliver over $2B in e-commerce revenue. He is also an Industry Professor in the Strategic Management Faculty at McMaster University where he teaches at the undergraduate and graduate level, and in The Directors College Innovation Governance program for Board Directors. 

A former Facebook & Instagram Executive in Canada, he was a founding team member in early 2009. He went on to work with the leadership team in Asia-Pacific in 2016 to help launch Facebook and Instagram in the Philippines as the Country Manager. Similar management and leadership assignments took him throughout Southeast Asia (Singapore, Thailand, Malaysia & Indonesia) and Latin America (Mexico, Colombia, Argentina & Brazil), where he was responsible for building a high performance culture, driving operational excellence, strategic planning, client partnerships, and accelerated growth in emerging markets. 

Alfredo was a former Senior Director at Yahoo! in Silicon Valley as a member of the Connected Life team, leading the teams responsible for the Rogers Yahoo! partnership across broadband, mobile, search and media. He was also at Sympatico MSN working in the Strategic Alliances and Business Development group. He started his career in Systems Engineering & Design at Bell Nexxia, a division of BCE Inc.  

Alfredo has been a frequent Keynote Speaker at leading Technology, Media, Marketing, and Corporate Conferences across North America and Asia. He has been profiled and quoted in Forbes Magazine, Marketing Magazine, The Economist, Strategy Magazine, The Globe and Mail, and many other leading industry publications. Alfredo currently sits on the Advisory Board on Innovation at McMaster University, is a member of the Leadership Council at the Perimeter Institute for Theoretical Physics, sits on the Haskayne Business School Advisory Council at the University of Calgary and is on the Board of Directors of The Association of Canadian Advertisers. He is a member of the Young Presidents’ Organization (YPO). Alfredo is a graduate of the University of Toronto, McMaster University, the Harvard Business School and is currently completing an Executive Master of Laws (LL.M.) with a concentration in Innovation & Technology at the University of Toronto Law School. He has been accepted for graduate studies in Data Science & Machine Learning at UC Berkeley.

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Innovation Evangelist