Jennifer Riel

Jennifer Riel

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Have you ever been faced with a seemingly unsolvable business problem? No matter how you slice it, you have to compromise on something—and it just doesn't feel right. Enter Jennifer Riel, adjunct professor at the Rotman School of Management. Jennifer is the co-author of Creating Great Choices, which Malcolm Gladwell calls "superb and wholly original […] the rarest of business books. [It] teaches decision makers how to think, not what to think." In her "how-to" rather than "know-what" talks, Jennifer explains why—and how—to embrace powerful integrative thinking.

Jennifer Riel is an adjunct professor at the Rotman School of Management, University of Toronto, specializing in creative problem solving. Her focus is on helping everyone, from undergraduate students to business executives, to create better choices, more of the time.

Jennifer is the co-author of Creating Great Choices: A Leader’s Guide to Integrative Thinking (with Roger L. Martin, former Dean of the Rotman School of Management). Based on a decade of teaching and practice with integrative thinking, the book lays out a practical methodology for tackling our most vexing business problems. Using illustrations from organizations like LEGO, Vanguard and Unilever, Jennifer and Roger show how individuals can leverage the tension of opposing ideas to create a third, better way forward.

An award-winning teacher, Jennifer leads training on integrative thinking, strategy, and innovation at organizations of all types, from small non-profits to some of the largest companies in the world.

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Business Strategist