Understanding consumer trends

Before feminist apparel became popular, Wildfang Co-founder & CEO Emma McIlroy launched the Wild Feminist line. In this video Emma talks about brand marketing and why as a marketer it's important to become obsessed with how your consumers think and feel.

Before feminist apparel became popular, Wildfang Co-founder & CEO Emma McIlroy launched the Wild Feminist line. In this video Emma talks about brand marketing and why as a marketer it's important to become obsessed with how your consumers think and feel.